Wow. Da Great White Hype actually sold out! First... if his blog was a Muslim woman... it would be draped in the veil of Yardbarker. And now, he asks for help from someone else to write on the blog that carries his own name!
Well, if you thought this was the end of the world, then you would be wrong. Just look over at the Southside of Chicago where the company that owns the Cubs (Tribune Co.) is looking to sell the naming rights to Wrigley Field. So why would he do such a thing? I mean, Wrigley is of iconic statue in not just baseball, but in all arena-lore of the nation. The ivy that grows up the outfield wall like lepracy spreading over a 15th century pauper's body. The lighted board that guards the entrance way to the heavenly gates, famous for its "Save Ferris!" message. Is this owner really doing something wrong? Well, I say no.
This is because baseball, and all of sports, is a buisness. It's not enough to satisfy your fanbase, but to satisfy your wallet. If that means turning Wrigley Field into The Park at Zima Field then so be it. These guys are not looking out for us! We as fans are just another small cog in the sports machine. What these owners are looking to do is make a buck (or a few mil) out of whatever source they can. Whether that is through naming rights to a stadium, ripping out seats in the top left field corner to make room for more luxury boxes, or putting ad's on team jerseys (which will happen eventually), owners are in this buisness for one reason and one reason only.
To make money.
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